First, let’s see what Digital marketing is all about. As an umbrella term, it aims to promote brands, build preferences and increase sales through various digital marketing sources.
We are all aware of that old saying ‘keep your friends close and enemies closer.’ Well, in the realm of digital marketing, that phrase is one to live by. Here, everyone is out to get the bigger and better slice. However, amidst this cut-throat competition, you can surely triumph with some handy tips and suggestions, some useful tactics that can help you steer through. In this case, you can learn loads about what works in your industry by looking through your competitors and learning which digital marketing strategies are working or not working for them, and use the one that works for your business.
Please click on the photo to enlarge
Here are 10 things you can learn from the competition about digital strategy:
1. Your reputation can be a tipping point for the consumers. See how other companies are reviewed online, how they respond to customers and compare where you stand. If necessary, take notes on how they reply on sites like Yelp, Google reviews, and more. Learn how to respond to online feedback and how not to! Take into notice both positive and negative comments.
2. While you know who your target audience is, your competitor is capturing more consumer attention than you. So take a closer look at the differences between your competitor’s campaign and those of yours and make necessary amendments. No matter what, remember that traditional outlets can still play an important role when it comes to targeting audiences.
3. Social media is a boon today. If you don’t have one, create immediately. Take a cue from your competitors’. See how established are your competition’s social media profiles, how the companies’ pages are designed, what kind of information they provide, how often they post, how many and what kind of followers they have and so on.
4. Comparing others social pages provides the perfect opportunity to improve as well as recognize where your competitors are lacking. See what their customers are frequently asking on social media? You can in fact set up an FAQ based on those and provide your customers with the information they seek, and the answers they want. Use others shortcomings to learn what to say on social, how to engage with customers and build up a loyal customer base. Spending a few hours a week, managing your social media profiles and interacting with your audience is a great way to generate higher brand awareness as well as consumer trust.
5. Keep a track of the contents your competitors have put up. Are they sharing photos and quizzes, asking questions, or posting industry updates? Look at the engagement on sites like Facebook, Twitter, and Instagram. Utilize social media fully to understand what customers like and use its benefits to the fullest on your page.
6. Take lessons from the mistakes of your competitors and avoid making those failures yourself. While you are analyzing what works for them, also be aware of what does not work for them. Basically, there is no fit-all marketing campaign. Some digital marketing strategies may work in one industry, others may not. Keep a watchful eye on the competition and improve your digital marketing strategies to be the best.
7. A business website is supremely significant. Check out the competitors’ sites: their layouts, photos, navigation, business offers and customer satisfaction. Use those to design your own website in a way that is informative as well as visually pleasing to your visitors. However, take only some hints about how to enrich your website. Do not simply emulate!
8. The content of your website can make it or break it! Compare the writing and see how it is different. Look through the details provided, type of details, style, tone, and so on. And structure your website accordingly.
9. Google yourself. How well do you stand? Now Google your competitors. Where do they appear? Which business ranks higher? If you’re behind, use your best buddy Google to tell you how to optimize your site.
10. Internet users are taking advantage of localized searches to find and research the best products and services near them. Local pages put you on the map! So bring up Google and search generically for the products or services you sell in your area and see what comes up. However, if your business does not appear in the search results, then that is a clear problem. You may adopt WebiMax strategize a PPC (pay-per-click) advertising campaign to boost you past your competitors.
Competition is good. It helps in the process of improvement and evolution. Therefore, a little competitive analysis is good for business. So what are you waiting for…get going!!
Please click on the photo to enlarge