Communication has a great impact and is the life- blood of any organization. Communication is rated as one of the most effective qualities that any business looks for in its employees. As it is believed that a person who can communicate well can put his thoughts into practice. Communication means the exchange of ideas and information. In Business verbal as well as non– verbal communications are important on the internal as well as in external environment.
Business needs blueprints of plans and effective implementation of policies. A successful business story is judged not only by its profit but by its relations with clients along with an employee satisfaction. Any business thrives on the basic fact of quality service to its customers and protects the interest of its stakeholders. In today’s scenario a business in order to remain in competition, needs to communicate through several mediums may it be visual, print media or through electronic forums.
With globalization national boundaries have given way to international ones. Cross border businesses interest cannot be ignored. For example Indian cotton dresses and leather goods are exported to western countries. Thus knowledge about culture, fashion, trends is a part of a successful business. In order to acquire knowledge suitable methods of communication is required to be adopted. One finds that Indian IT professionals are globally accredited for their technical and non-technical communication skills.
Social responsibilities of business cannot be ignored. Organizations take the responsibility of providing the backward people with benefits like schooling, medical facility and finally jobs. Thus to fulfill the social responsibilities of a business communication is a must.
In today’s global environment interaction among individuals of different background and aspirations will help in growth and survival of any business.
In business one of the important aspects of communication which is often undermined is the listening skills. Listening encompasses the fact of not only listening to the actual spoken words attentively but understanding the motive behind the utterance followed by the body language of the speaker. Comprehending and analysing forms the core of any business interest.
Human being with their gregarious nature are communicators. This communication has to be effectively built into a skill for a person to sustain himself. Thus communication as a skill is the most dominant feature to be mastered for success in business.